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BPM x goldRush Rally x Parq
Project type
Event Production
Date
June 2023
Location
San Diego, CA
BPM Music partnered with goldRush Rally to deliver an unforgettable grand opening event for the nationwide tour, held on June 9, 2023, at PARQ Nightclub. This collaboration marked the kickoff of the goldRush Rally, a prestigious and highly anticipated event that merges luxury automotive culture with nightlife.
The event, distinguished by its striking visual branding, utilized a cohesive color scheme and custom-designed marketing materials, including posters, wristbands, staff shirts, and a step-and-repeat backdrop, all reflecting the BPM Music x goldRush Rally partnership. The strategic branding throughout the event reinforced the presence of both parties, creating a seamless blend of luxury and entertainment.
The partnership aimed to enhance brand visibility, foster strategic brand placement, and engage with a diverse and affluent audience. By integrating BPM Music’s creative direction with the high-energy atmosphere of goldRush Rally, and PARQ's musical talents, the event successfully captured the essence of all brands, setting the tone for the entire tour.
