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Sonic Desert 2024
Project Type
Event Production
Date
April 2024
Location
Coachella Valley, CA
Role
Event and Content Producer
BPM Music collaborated with Topo-Chico to curate a dynamic musical experience and stage production for an off-site event during Coachella Weekend One. The project aimed to enhance brand awareness and foster community engagement by integrating sound, visuals, and innovative design.
A key component of the campaign was the execution of new branding for BPM Sessions, which included the development of digital designs, flyers, and a large-scale stage design that captured the essence of BPM Music.
In addition to the design work, the campaign focused on content creation, with compelling video and still imagery highlighting the headlining DJ and producer, Austin Millz. The content was utilized and promoted across BPM Music’s digital channels resulting in the organic growth of an online community via BPM Sessions.
The event also contributed to the growth of BPM Music’s YouTube presence through the BPM Sessions series, showcasing recorded DJ sets.
