AROCK's Return to Radio

The "Return to Radio" campaign for AROCK marked a successful reconnection with his San Diego audience, generating significant excitement for his radio show. The campaign utilized a well-executed out-of-home (OOH) advertising strategy, with careful management of creative production, billboard placements, and photoshoot coordination to ensure visual consistency and maximize impact.

In addition to the OOH campaign, the project included the coordination of AROCK's radio hour, facilitating a seamless transition from the visual campaign to on-air content. This integrated approach effectively enhanced audience engagement and solidified AROCK's presence in the National RadioDJ scene.